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Vescom showroom Milan
Foro Bonaparte 44a
20121 Milano, Italy
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Foro Bonaparte 44a
20121 Milano, Italy
+39 02 53 54 71
italia@vescom.com
Vescom’s Milan showroom is nestled within the historical Brera district, a hub of art, design and fashion. Like all Vescom showrooms, the design respects both the original architecture – a 19th-century monument – and its surroundings.
The showroom is a touchpoint for the local architectural and design community, who step straight off Foro Buonaparte into an array of different inspiration zones, each with its own function and ambience in a nod to the site’s former life as a residence. The four atmospheres and functions show what’s possible with Vescom’s sustainable material solutions: wallcovering, upholstery and curtain fabrics for contract interiors with a common ground for a common good. Subtle connections unite the diversity of structures, materials and colours in Vescom’s complete collection while leaving enough space for individual creativity.
Before Vescom’s intervention, the interior was in a state of disrepair: neglected skirting boards and doorframes outlined uneven walls. ‘Interiors are determined by the floor, walls and ceiling,’ says interior architect Bas Van Tol, adding that because the presentation of wallcovering requires smooth, even surfaces, his studio decided to completely redefine them. The addition of a membrane – a secondary wall layer – leaves the original architecture undisturbed while straightening and centring the visible surfaces, transforming them into canvases for colour and texture. Respecting the proportions of the historical building, Van Tol and team framed the ‘floating’ walls in the high-ceilinged space with oversize skirting boards and doorframes.
In true Milanese fashion, the space features a café – an informal place for meeting and mingling with an espresso in hand. ‘We wanted a cosy, hospitality-infused space for receiving guests – a beautiful place where we could show our products and share a cup of coffee,’ says Massimo Clerici, Managing Director of Vescom Italy. ‘Rather than feeling like a traditional office or showroom, we wanted it to be as welcoming as a residence.’ To stretch the piccolo space, the designers visually deconstructed the walls into an assemblage of texture and colour – a collage of Vescom surfaces. Like the café, the show/meeting room is intentionally less corporate – it’s architectural and monumental, but also intimate. Instead of presenting a curated collection of small product samples, the room is the curated collection. Acoustic sheer curtains and custom acoustic ceiling panels complete the warm and welcoming yet fresh and fashion-forward interior.
Vescom showroom Milan
Foro Bonaparte 44a
20121 Milano, Italy
Plan your route
For media inquiries or to schedule a visit to the Vescom Milan showroom, please contact:
+39 02 53 54 71
italia@vescom.com