In today’s digitally oriented world – where we’re surrounded by sleek screens and smooth surfaces – there’s a growing desire to slow down and reconnect with materials that feel human, tactile and imperfectly beautiful. Clay – with the rustic look of traditional hand-plastered wall finishes such as Moroccan tadelakt or Venetian stucco – conjures up images of relaxing holidays in sun-drenched climes. The embossed vinyl wallcovering has echoes of artisanal pottery and ceramics – materials shaped by hand over time. Expressive and unique, Clay is ultra-matte, highly structured and irregular. It evokes a sense of groundedness and well-being through human connection, warmth and comfort.

True to its name, Clay has a palette of warm, sunbaked colours that capture the essence of natural clay surfaces. The 16 earthy, matte hues – ranging from deep green and brushed terracotta to warm ochre – have powdery pigments that could have been dug straight from the ground.

Clay offers a solution that feels good and does good. Marking the next step in our sustainability commitment, Clay is an innovation in vinyl wallcovering, incorporating 30% recycled content. This content originates from the medical industry, a sector facing significant waste challenges. By repurposing post-industrial medical materials, Clay not only promotes waste reuse but also reinforces our dedication to reducing the environmental impact of our material solutions.